If They Can’t Find You, You’re Already Losing (No Budget? No Problem.)

You’ve got tanks cleaned, dumpsters dropped, drivers rolling. But if your phone isn’t ringing, what’s the point?

Let’s cut the fluff:
If your business isn’t showing up when people search “porta potty rental near me” or “roll-off dumpster Orlando FL”—you’re invisible.

The good news?
You don’t need to hire some marketing wizard or drop $5K on ads to get found.
You just need to use what you already know—your work ethic—and apply it to the online side.

Here’s how to boost your SEO yourself, without spending a dime:

🔍 1. Get That Google Business Profile Dialed In

This is the #1 free tool you should be using.

✅ Go to google.com/business
✅ Claim your business
✅ Add your phone, address, service hours
✅ Post photos of your gear, team, and trucks
✅ Write a solid description like:

“We provide portable toilet rentals and roll-off dumpster service in [your town]. Fast response, clean equipment, and service you can count on.”

📣 Pro tip: Ask your happy customers for reviews. Text them the link. Just say:

“Hey, really appreciate your business. Mind leaving us a quick Google review? It helps a ton.”

Even one review a week adds up—and reviews build trust and rankings.

📝 2. Use Real Keywords on Your Website (Talk Like a Customer)

Most folks don’t search “waste logistics solutions.”
They search stuff like:

• “porta potty rental for events”

• “jobsite toilet trailer”

• “dumpster for roofing job”

• “20 yard dumpster near me”

Go through your site and make sure you’ve actually got those phrases on there—especially:

• On your homepage

• In page titles

• In the first few sentences of your service descriptions

💡 Don’t overthink it. Write like your customers talk.

📸 3. Post Real Photos = Real Results

Google loves fresh content. So every time you post a photo of:

• A clean drop-off

• Your team in the yard

• A busy jobsite with your logo in the background

…you’re sending a signal that says:
“We’re active. We’re legit. We’re in your town.”

Photos + short captions on your Google listing or Facebook = better search ranking.

✍️ 4. Start a Simple Blog or FAQ Page

Don’t let the word “blog” scare you. You don’t need to be a writer.
Just answer common questions customers ask you every week—on your website.

Some ideas:

• “How many toilets do I need for a crew of 30?”

• “What size dumpster should I get for a bathroom remodel?”

• “Can I put a dumpster on the street?”

• “What’s included in your weekly toilet service?”

Each post = a chance to show up in Google when someone searches that exact question.

📲 5. Keep Your Listings Consistent Across the Web

Make sure your:

• Company name

• Phone number

• Website URL

• Business address

…are exactly the same on every platform: Facebook, Yelp, Yellow Pages, Angi, etc.

Google ranks businesses higher when it sees consistency. Misspellings and mismatches hurt your visibility.

🚀 You Don’t Have to Be a Marketing Pro—Just Consistent

SEO isn’t about magic.
It’s about showing up, staying active, and using real words that real people search.

Start small:

• Set up your Google Business page

• Add photos every week

• Answer the same questions online that you do on the phone

• Use the words customers are typing—not industry jargon

You already work hard. Let that hustle show online, too.

Because in this game?
Visibility = trust. Trust = calls. And calls = cash.

#BuiltOnWaste #MarketingInSteelToes #NoAgencyNeeded